As a new entrant, establishing credibility in a competitive global market can be tough. Buyers often prefer established suppliers.

Scaling from local collaboration to global farmer inclusion requires building new networks and understanding diverse farming ecosystems.

Differentiating yourself in a market filled with exporters is critical but difficult.

As demand grows, maintaining quality and personal farmer connections can become challenging.

Farmers produce crops based on growing seasons, which can lead to periods of surplus or scarcity.